Most businesses show up to a photo or video shoot with vibes and vibes only—then wonder why they run out of content in a week. In this blog, we walk through how we plan a media day so one session turns into 30 days of content: clear themes, a shot list, outfits, locations, vertical video ideas, and how everything plugs into Reels, TikTok, blogs, email, and ads. Less chaos, more content, and a feed that finally looks intentional.

Some businesses simply exist in their neighborhoods, while others become places people travel across town to visit. What makes the difference? Turning a local spot into a destination brand takes more than luck. It requires a clear story, smart planning, and consistent effort. This article walks through the practical steps used in a JRZ marketing campaign to help cafés, lounges, barbershops, and restaurants stop random marketing and start building a system that creates real ex