Most businesses show up to a photo or video shoot with vibes and vibes only—then wonder why they run out of content in a week. In this blog, we walk through how we plan a media day so one session turns into 30 days of content: clear themes, a shot list, outfits, locations, vertical video ideas, and how everything plugs into Reels, TikTok, blogs, email, and ads. Less chaos, more content, and a feed that finally looks intentional.

Some businesses simply exist in their neighborhoods, while others become places people travel across town to visit. What makes the difference? Turning a local spot into a destination brand takes more than luck. It requires a clear story, smart planning, and consistent effort. This article walks through the practical steps used in a JRZ marketing campaign to help cafés, lounges, barbershops, and restaurants stop random marketing and start building a system that creates real ex

Reaching English and Spanish speakers in Orlando isn’t as simple as copying your ad into Google Translate. In this blog, we break down how smart brands build one identity that speaks naturally to both audiences. We’ll cover messaging, visuals, offers, and platforms that actually move people to act—from local restaurants and salons to real estate and insurance agencies—so you stop wasting money on “bilingual” campaigns nobody really connects with.