Workshop Layout & Time Allocation (90 Minutes)

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1. Introduction & Objectives — 10 minutes

2. Chapter 1: SWOT Analysis — 20 minutes

3. Chapter 2: Client Acquisition Strategies — 15 minutes

4. Chapter 3: Google My Business Deep Dive — 15 minutes

5. Chapter 4: Social Media Optimization — 15 minutes

6. Chapter 5: Client Communication Channels — 10 minutes

7. Closing & Next Steps — 5 minutes

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Introduction & Objectives (10 Minutes)

We’ll begin with a warm welcome and a quick overview of today’s goals:

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• Welcome & Context: Briefly introduce JRZ Marketing and share inkVitus Tattoo Studio’s vision and growth aspirations.

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• Workshop Goals: Outline the three core objectives:

  1. Diagnose current marketing strengths and gaps via a SWOT analysis for the studio and each artist.

  2. Identify actionable tactics to attract and retain more clients.

  3. Establish a foundation for ongoing collaboration and measurable growth.

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• Housekeeping: Confirm the 90‑minute format, invite questions at the end of each chapter, and set expectations for interactive participation.

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Chapter 1: SWOT Analysis for InkVitus & Each Artist (20 Minutes)

A SWOT analysis will surface where you shine, where you can improve, and where the biggest opportunities lie.

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1. Strengths

   • Studio brand assets: location, décor, signature styles.

   • Artists’ unique talents: specialization in realism, color work, black & grey, etc.

   • Strong portfolio and existing client testimonials.

2. Weaknesses

   • Gaps in online visibility or inconsistent posting schedules.

   • Limited processes for collecting reviews or referrals.

   • Underutilized in‑studio promotions and events.

3. Opportunities

   • Urban foot traffic and local event partnerships.

   • Seasonal promotions (e.g., convention specials, holiday gift certificates).

   • Cross‑promotion among artists to widen each other’s audiences.

4. Threats

   • Competing tattoo studios in the area with aggressive pricing.

   • Negative online reviews left unaddressed.

   • Evolving platform algorithms impacting your visibility.

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Exercise: Break into small groups—assign each artist to map out their personal SWOT, then reconvene to compare and build a consolidated studio profile.

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Chapter 2: Client Acquisition Strategies (15 Minutes)

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Now that we know where you stand, let’s explore how to bring in more clients every month:

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• Referral & Loyalty Programs:

  • Launch a “Refer a Friend” discount: both referrer and referred receive a small credit.

  • Offer tiered rewards for repeat bookings (e.g., after three sessions, earn a free touch‑up).

• Local Partnerships & Events:

  • Collaborate with coffee shops, barbershops, or galleries for cross‑promotional pop‑ups.

  • Host “Studio Showcase” nights where artists discuss recent work and answer audience questions.

• Promotions & Seasonal Campaigns:

  • Valentine’s Day couple’s tattoos; Halloween flash‑sheet events; New Year’s resolution cover‑ups.

  • Limited‑time social media giveaways to generate buzz and capture leads.

• Online Lead Generation:

  • Create Facebook Lead Ads targeting Orlando and surrounding ZIP codes.

  • Use TikTok’s “Duet” feature: invite users to post their tattoo ideas with your studio’s hashtag.

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Chapter 3: Google My Business Deep Dive (15 Minutes)

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Your GMB profile is the storefront of the digital age—let’s optimize it:

1. Profile Completeness:

   • Ensure NAP (Name, Address, Phone) consistency with your website and social profiles.

   • Upload high‑quality photos of the studio interior, artist work, and behind‑the‑scenes shots.

2. Reviews & Reputation Management:

   • Establish a simple process: after each session, send clients a direct link to leave a review.

   • Respond promptly to all feedback—thank positive reviewers and resolve any negative experiences professionally.

3. Posts & Updates:

   • Use GMB Posts for flash deals, new artist announcements, or upcoming events.

   • Monitor Insights to see which keywords and photos drive the most engagement.

4. Local SEO Best Practices:

   • Incorporate targeted keywords (“Orlando tattoo studio,” “custom black & grey tattoos”) in your business description.

   • Build local citations on directory sites like Yelp, Tattoo.com, and OrlandoCity.com.

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Chapter 4: Social Media Optimization (15 Minutes)

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Focusing on Instagram, Facebook, TikTok—craft a tailored approach for each platform:

• Instagram:

  • Feed Strategy: Curate a mix of finished tattoos, work‑in‑progress videos, and artist spotlights.

  • Stories & Highlights: Use Stories for daily behind‑the‑scenes; organize Highlights by “Flash,” “Cover‑ups,” “Events.”

  • Hashtag Strategy: Combine broad tags (#tattooorlando) with niche tags (#realismtattoo) and branded tags (#InkVitusArt).

• Facebook:

  • Business Page: Keep hours, services, and booking links up to date.

  • Groups & Events: Create a “InkVitus Community” group for fans; promote in‑studio events as Facebook Events.

  • Ad Campaigns: Leverage Lookalike Audiences based on existing customer data.

• TikTok:

  • Short‑Form Content: Capture the tattooing process in 15–60 second clips set to trending audio.

  • Challenges & Duets: Encourage followers to duet with their own tattoo stories or ideas.

  • Hashtag Campaigns: Develop a branded challenge (e.g., #InkVitusReveal) to boost UGC.

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Chapter 5: Client Communication Channels (10 Minutes)

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Effective follow‑up and communication turn prospects into loyal clients:

• Direct Messaging:

  • Establish response time SLAs (e.g., reply to all inquiries within 2 hours).

  • Use Instagram Quick Replies and Facebook Messenger templates for FAQs.

• Email & SMS Marketing:

  • Collect emails and phone numbers in‑studio with a tablet signup form.

  • Send monthly newsletters featuring recent work, upcoming events, and special offers.

• Booking & Reminders:

  • Implement an online booking tool (e.g., Calendly or Square Appointments) integrated with SMS reminders.

  • Automate appointment confirmations and “we miss you” messages for lapsed clients.

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Closing & Next Steps (5 Minutes)

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Summary:
We’ve completed a full-circle marketing review—from diagnosing your current status with SWOT to mastering client acquisition, Google My Business, social media, and communication channels.

Long‑Term Partnership Proposal:

• Monthly Performance Reviews: We’ll share a one‑page dashboard with key metrics—new reviews, social growth, booking rates.

• Quarterly Strategy Sessions: Revisit SWOT findings, refresh campaigns, and introduce new tactics.

• Ongoing Support: Unlimited email support and two 30‑minute check‑ins between sessions.

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Call to Action:
Let’s formalize our partnership and schedule our first monthly review. Together, we’ll ensure InkVitus Tattoo Studio and each of its artists not only stand out in Orlando’s competitive market but thrive as destination studios.

Thank you for your time. I’m Jose Rivas, and I look forward to bringing this vision to life with you.